Front of Guildford Jewellers, Cry For the Moon
Jewellers Window
Jewellery Shop

Welcome to Cry for the Moon

Guildford Jewellers for over 50 years

Established in 1970 we’ve been quietly building our reputation for outstanding jewellery and exceptional service. Likened to an Aladdin’s cave, our traditional jewellers windows are bursting with the unusual, from period Antique, Georgian, Victorian, Edwardian and Art Deco, not forgetting bespoke design pieces – we are the antique jewellers who have it all!

Starting out in Haslemere some 50 years ago, our journey has taken us via Godalming to our present landmark store @ 17 Tunsgate, Guildford.

We warmly invite you to browse a small selection of our wonderful modern and antique jewellery collection and hope you will be inspired!

About Cry for the Moon?

At Cry for the Moon we understand how jewellery not only reflects beauty, but also how it celebrates the most important times of our lives. Having spent 50 years providing customers with the opportunity to celebrate with a unique item, we appreciate and acknowledge that the quality of the items is a priority in making these moments special.

Craftsmanship is key to our philosophy. It is the reason we can guarantee all our items, preowned and new, are fully inspected to satisfy your needs. Our three jewellers have almost a century of experience between them, and it is this passion and dedication to their work that you can trust when you buy with confidence from our store.

Cry for the moon sign

What our customers say about us


Beautiful Jewellery!

Amazing, absolutely loved this place! I bought my wife’s (heart shaped diamond) engagement ring from here, and she loved it. So helpful and full of great advice, plus the craftsmanship and presentation of the ring blew me away. We then got our wedding bands from here, and will definitely be back soon for more… Quirky, traditional jewellers making super high quality stuff – very highly recommended!


Perfect service...

Just had a bracelet cleaned and repaired for my grand-daughter – lovely, helpful people, willing to spend time and effort to get things right.


Amazing from start to finish

I collected a necklace today which has been made for me from inherited jewellery. It’s beautiful and the advice, craftsmanship and service have been first class.


Stunning jewellery

We purchased all our wedding jewellery from here and they also did a brilliant job of repairing my engagement ring when my horse ate one of the diamonds and damaged the ring. They have also ordered in items according to requirements when not stocked in the shop. Would thoroughly recommend.


Great value for money

Exceptional service from the team but a special mention for Pauline. From start to finish everything was explained with absolute clarity. An abundance of knowledge left me feeling extremely satisfied and great value for money.


Will very much recommend!

Extremely wonderful, quick and great customer service. Fixed my grandmother’s necklace in no time at all when everywhere else had said it needing sending away. Very very impressed and a super happy customer.


Entered crying.... Exited smiling.

Steven and his colleague (South African lady) were knowledgeable and helpful with the tolerance of saints. They helped my sister and I with two prices of jewellery that our deceased Mum had left to us.

Very happy with the expertise and guidance. My sister and I have a special piece of jewellery each now to remember our Mum by.

Thank you both so much.


Contact our friendly team